Did your last email message gain you a fan or turn away business? If your thoughts turned immediately to the last customer interaction you had via email, think again. When approaching business from a holistic view, EVERY person you interact with is a potential customer or a referral source. That has never been more true than in this age of social media and hyper-connection. Recently, I attended a local business fair and connected with four people. The next day, I sent off a b